‘Karndean Is Simply A Cut Above’: Designer-TV Host To Serve As Brand Ambassador
Ty Pennington has been renovating homes for almost 25 years. So he knows a beautiful floor when he sees one – which is why he’s chosen to partner with Karndean Designflooring as a brand ambassador.
“Karndean shares my passion for design, and it shows in their beautifully crafted flooring,” says Pennington, whose style, creativity and positive energy have endeared him to homeowners and TV audiences for over 20 years. “As someone who’s been involved with hundreds of flooring installations, Karndean is simply a cut above.”
‘True artistry’
A carpenter and designer by trade, Pennington appreciates the craftsmanship that goes into Karndean luxury vinyl flooring. From Texas ash and French oak to Italian marble, every design is an original inspired by wood and stone hand selected from around the world. The combination of high-end style and performance – backed by a lifetime residential warranty – sets Karndean apart.
“It takes true artistry to capture the unique character of natural materials in such a realistic way,” says Pennington, host of “Rock The Block” on HGTV and a two-time Primetime Emmy Award winner for “Extreme Makeover: Home Edition” on ABC. “So you’re getting the gorgeous look and feel of hardwood or stone in a flooring product that’s far more practical in the home. It’s waterproof, durable and easy to clean, with none of the maintenance and upkeep – not to mention the expense.”
Ty Pennington says the Karndean partnership works because of a shared passion for design.
Opportunity for retailers
Working with Karndean, Pennington will share tips, trends and inspiration to help homeowners make their dream spaces a reality. The partnership is great news for retailers, too, building even stronger awareness with consumers about Karndean as a premium flooring option. The LVT leader also will make Ty Pennington point-of-sale material and social media content available to retailers.
“I’m proud to partner with a company that’s stood the test of time,” Pennington says of Karndean, a family-owned business with a history dating to 1973. “It’s a testament to both their innovative spirit and the excellent product quality. Retailers know they’re getting a product they can sell with confidence, and homeowners are getting a floor they’re absolutely going to love.”
Jenne Ross, Karndean director of product, says Pennington is someone homeowners know and trust. Along with his design experience and expertise, she says the way Pennington goes about his work makes him the perfect partner.
“We are so happy to work with Ty. He’s an icon in the design and home-renovation space – and just a really good guy,” Ross says. “As much as people admire his talent, they appreciate the joy and enthusiasm he brings to his work. It’s the same type of passion we’ve always poured into designing our flooring.”
For press inquiries, please contact Samantha Thomas, Media Marketing Specialist, Karndean Designflooring. Email: samantha.thomas@karndean.com. Tel: 888-266-4343 x 2012.
